So the next time you are hesitant about buying a watch online, worry less. The system has been polished with the discriminating watch lover in mind. Most stores you buy from will be safe and allow for easy returns if you don't like the watch. At this point I should name the slight exception to this crowd which is eBay. Now, first let me say that I do almost all of my watch buying via eBay. I love eBay, and it is the best place to get the lowest prices and more unique selection. eBay however is a different beast, and you cannot always return something you don't like. When buying a watch on eBay, try to know what you are getting into by asking questions to the seller. Next, use PayPal when possible as it provides a good deal of customer protection when a watch is not delivered as advertised. eBay is a wonderful resource for watch buying, and should never be overlooked, but do your homework if you feel any discomfort over the purchase.